Executive Assistance & Systems Operations

Executive Admin, Content Pipelines & Lead Intelligence for Scaling Brands.

I manage calendar scheduling, complex travel itineraries, inbox triage, editor pipelines, and prospect research for busy founders, agency owners, and executives—so you can focus on high-level growth.

Book a Strategy Call View Services

4+ years supporting founders & CEOs across 5 companies

Today's operations

Running

  • Inbox triaged Cleared
  • Travel itinerary — Q3 summit Confirmed
  • Editor deliverables In review
  • Prospect shortlist Sourcing

5

Channels managed

0

Double bookings

1

Weekly report

The Problem

You shouldn't be trapped in day-to-day operational chaos.

Calendar & Inbox Overload

Double-booked meetings, travel friction, and unread client requests.

Production Bottlenecks

Chasing raw video files, editor Trello cards, and deliverable trackers.

Manual Lead Sourcing

Hours wasted searching LinkedIn and Hunter for sponsorship or sales prospects.

The Solution: A single, trusted operational partner who manages your administrative logistics, content systems, and growth pipeline.

Core Services

Three pillars that keep the business moving.

01

Executive & Administrative Support

  • Calendar Management Strategic scheduling, buffer times, and meeting prep.
  • Travel & Itineraries Booking flights, hotels, ground transport, and detailed travel schedules.
  • Inbox Triage & Communication Managing WhatsApp, Slack, and Gmail requests, filtering priority messages, and drafting responses.

02

Content Operations & Systems

  • Multi-Channel Scheduling Formatting and deploying regular and recirculated posts via Buffer (LinkedIn, X, Facebook).
  • Editor Pipeline Tracking Assigning raw video assets, Trello card oversight, and deliverable tracker updates.
  • Systems & File Architecture Google Drive file cleanup, asset archiving, and custom Google Doc onboarding templates.

03

Lead Intelligence & Growth

  • Deep Target Prospecting AI-driven research (Claude) to identify high-fit sponsors, agency leads, or enterprise clients.
  • Verified Contact Discovery Email extraction via Hunter.io and manual LinkedIn sourcing.
  • Profile Optimization LinkedIn profile redesigns and Shield analytics formatting.

Tech Stack & Tooling

Modern tools, zero learning curve.

You don't need to teach me your stack. I plug seamlessly into the software and workflows your business already runs on.

Project & Task Management

  • Asana
  • Basecamp
  • Monday.com
  • Notion
  • ClickUp
  • Trello

Database, CRM & Operations

  • Airtable
  • Google Workspace
  • Slack

Content, Decks & Growth

  • LetterdropContent operations & distribution
  • GammaAI decks, summaries & presentations

Scheduling, Travel & Security

  • NeetoCal
  • Calendly
  • Cal.com
  • 1Password
  • LastPass

Don't see your favorite tool? If it has a clean interface and an API or login, I'll be up to speed on day one.

Ways to Work Together

Two simple ways to work together.

Choose a fixed monthly retainer or pay-as-you-go by the hour — whichever suits how you work. Either way, billing is every two weeks, always in advance. Not sure which fits? The free call sorts it in fifteen minutes.

Tier I

Focus Starter

Core Admin & Inbox Triage

For early-stage founders needing dependable, part-time operational relief.

$499 USD/mo

15 hrs/month included

  • Inbox triage & decluttering
  • Calendar buffers & focus-time scheduling
  • Baseline systems & data audit
  • Weekly sync to keep priorities clear
Get started
Most popular

Tier II

Scaling System

Dedicated Operations & Workflow Partner

For busy leaders needing proactive coordination and workflow ownership.

$1,499 USD/mo

50 hrs/month included · best value per hour

  • Everything in Starter, plus:
  • End-to-end travel booking & itineraries
  • CRM management & pipeline hygiene
  • Meeting prep, notes & follow-ups
  • Same-day priority response on weekdays
Get started

Tier III

Full Partner

Strategic Operations & Growth Right Hand

For CEOs and multi-venture owners needing high-autonomy execution and strategic leverage.

$2,499 USD/mo

70 hrs/month included

  • Everything in Scaling, plus:
  • Cross-functional project management
  • Executive research & briefing
  • Thought leadership & LinkedIn support
  • SOP architecture & documentation
  • Weekly KPI reporting
Get started

Prefer hourly? $45 USD/hr Bought in prepaid blocks. Any hours you don't use stay yours.

Not ready to commit to ongoing hours?

The Test Drive

Try working together first. Five hours of support on one focus area of your choice — your inbox, your calendar, or a systems cleanup — so you can feel what it's like to finally hand it off. No ongoing commitment. If you decide to continue, it goes toward your first invoice.

$149 USD

5-hour trial block

Start with a Test Drive

  1. 01

    Scope & choose your plan

    On our free call we agree on your tier and whether a fixed monthly retainer or pay-as-you-go hourly fits you best.

  2. 02

    A clear shared work log

    I keep a running log of every task and the time it took, in a shared document you can open anytime — full visibility, agreed up front.

  3. 03

    Paid biweekly, in advance

    You're billed every two weeks, always up front, before the work period begins — predictable and secure for both of us.

  4. 04

    Flexible & transparent

    Continue, pause, or switch between monthly and hourly anytime. On hourly, any unused prepaid hours stay yours. If a month runs over, I absorb the first 10% and tell you before you get there — no surprise invoices.

Built on Discretion & Secure Systems

Strict Confidentiality

Mutual NDA signed prior to kickoff. Your business data and private communications stay strictly confidential — see the Privacy Policy.

Secure Credential Handling

Zero plaintext passwords. Full integration with 1Password, Bitwarden, or LastPass for encrypted, revocable access.

Zero Lock-In

Transparent, running time logs with biweekly advance billing. Continue, pause, or switch whenever you need to.

How It Works

From scattered to systematized in three moves.

  1. 01

    Audit & Onboarding

    We align on your calendar preferences, communication channels, Drive structures, and growth targets.

  2. 02

    Daily Execution

    I handle incoming requests, travel logistics, editor handoffs, file organization, and content deployment.

  3. 03

    Growth & Reporting

    Continuous prospect sourcing, profile optimization, and regular metric reporting.

Experience

Four years right beside the people in charge.

I've been the dependable second set of hands for founders, CEOs, and program leads, across SaaS, AI, real estate, and coaching.

4+

Years

7

Roles

5

Companies

  1. Nov 2023 — Mar 2026 · 2 yrs 4 mos

    Executive Assistant

    Soleo

    Right hand to the Founder/CEO, internal comms, metric reporting, LinkedIn across the client portfolio, and CRM hygiene.

  2. Aug 2024 — Oct 2024 · 3 mos

    Personal Assistant

    Bonsai Labs · Part-time

    Market research on AI products and the competitive landscape, lead generation, and CEO-direct ad hoc work on tight reporting cycles.

  3. Apr 2023 — Oct 2023 · 7 mos

    Program Coordinator

    Prospology

    The operational backbone of a coaching program, student progress, deadlines, technical support, and community moderation.

  4. Jul 2023 — Oct 2023 · 4 mos

    Lead Generation Specialist

    Soleo

    Built prequalified pipelines by industry, geography, and contact title, and compiled structured CRM databases.

  5. Jan 2023 — Jun 2023 · 6 mos

    Real Estate Virtual Assistant

    Think Acquisition Ltd

    UK real estate operations, social media, property sourcing across Openrent, OnTheMarket, and Zoopla, and lead inquiry management.

  6. Dec 2021 — Mar 2023 · 1 yr 4 mos

    Campaign Manager

    HMG Digital · Full-time

    Managed LinkedIn accounts and marketing materials across the full roster, building plans spanning LinkedIn, Instagram, email, and web.

  7. Aug 2021 — Mar 2023 · 1 yr 8 mos

    Administrative Assistant

    Prospology

    Content scheduling, email management, broad admin support, CRM optimization, and lead generation.

In Their Words

What it's like to work with me.

Each of these comes from someone I reported to directly. See the full case studies →

The best assistant I've ever worked with. Incredibly hardworking, but most importantly creative, excellent at solving any problem I've handed her.
Sam
Founder · Soleo
An exceptional virtual assistant. She has a remarkable set of skills that make her an invaluable asset. I wholeheartedly recommend her.
Adam
CEO · HMG Digital
A positive attitude and unwavering commitment to delivering exceptional results. Her proactive approach was invaluable to our growth.
Libby
Director · Think Acquisition
A strong work ethic and a commitment to high-quality work, on time. Thoughtful, experience-based recommendations to optimize results.
Gina
Founder · TopAIsJobs
EXECUTIVE OPERATIONS EST. CALGARY HF VIRTUAL Honey FortinFounder

About

Honey Fortin | HF Virtual

Executive Assistant & Operations Specialist bridging administrative logistics with strategic business growth. From complex travel itineraries and inbox management to content pipelines and lead research, I ensure your business runs like clockwork.

Let's talk about your operations

Contact

Ready to hand over the part of the week you dread?

A free, no-pressure thirty-minute call. We'll talk through where your time is going and whether I can help.

Schedule Your Call

Prefer email? Reach out directly at honey@hfvirtual.com. All inquiries answered within 1 business day.

Replies within one business day.